The Managing Director of FBNBank Ghana, Mr Victor Yaw Asante, has charged new inductees of the Chartered Institute of Marketing Ghana (CI MG) to be professionals and add value while practising as marketers.
He said that marketers need to relentlessly seek to understand the demands of their customers and commit to proffer the necessary solutions to them.
Mr Asante was speaking at the induction ceremony for new Chartered Marketers held over the weekend in Accra.
The event was also used to launch the CIMG Chartered Marketer, a training and learning programme that leads to the award of Chartered Marketer status, which represents an up-to-date, experienced, and qualified marketing professional.
According to Mr Asante, “as professionals, we must live by the values of the Chartered Institute of Marketing Ghana in delivering our mandate; we must be creative, show leadership, have integrity and be professional; all of which if well delivered, will make us very professional in our work”.
“I want to encourage all those climbing up the ladder not to give up on their dreams of becoming Chartered marketers, which is the pinnacle of the profession.”
The Chairman for the occasion, Prof. Emeritus Stephen Adei said, “Being a marketer is not what we do today but about the impact it will have on the future, tomorrow. I want to take this opportunity to also congratulate the new inductees to go out and make a difference because as a marketer, you are responsible for anything and everything with regards to marketing. As such, a marketer has the authority to implement decisions that are deemed to be profitable from his end”.
On that night, the Chartered Institute of Marketing Ghana (CIMG) decorated existing Chartered Marketers, including Victor Yaw Asante, as Chartered Marketers.
The Chartered Marketer status is conferred on persons who achieve the highest standards in marketing knowledge, experience and enhance the skills professionally qualified marketers (ProM) need to deliver to customers, clients, employers, and the community.
The event witnessed the induction of some 71 new professional members into its fraternity.