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Ghana-based Kustom Looks unveils branded tracksuit for Accra 2023 African Games

Global Advisory, The Last Digital Frontier - Brian Asingia
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Ghanaian garments manufacturer Kustom Looks has unveiled branded uniforms for the next year’s re-arranged African Games in Accra.

Kustom Looks chief executive Kwab Asamoah presented the vibrant yellow tracksuit to Association of African Sports Confederations (AASC) President Ahmed Nasser.

Asamoah, also vice-president of the Ghana Mixed Martial Arts Association and a member of Ghana Judo, hopes this can pave the way for Kustom Looks to produce further merchandise for Accra 2023.

“We hope this introduction will open doors to allow for local production of more designs for the upcoming 13th African Games,” he said, as reported by Modern Ghana.

“Let’s go Ghana.”

A branded tracksuit for the Accra 2023 African Games has been unveiled by Kustom Looks ©Facebook
A branded tracksuit for the Accra 2023 African Games has been unveiled by Kustom Looks ©Facebook

Asamoah expressed his belief African-produced products should be used for the continental multi-sport event.

Nasser inspected facilities at the under-construction Borteyman Sports Complex, due to host a majority of the 29 disciplines on the programme.

The AASC was involved with a dispute with the Association of African National Olympic Committees and African Union which contributed to a delay in the African Games, but this has been resolved.

Ghana’s economic issues and delays to preparations also led to the Games being pushed back from August this year to March 8 to 23 in 2024, while retaining the Accra 2023 branding.

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Patrick Burke Reporter

Patrick Burke

Patrick Burke is a reporter at insidethegames.biz, having joined the team in 2021. He started out as the programme editor for local non-league football club Cammell Laird 1907 in 2014 at the age of 15, and went on to serve as the club’s media officer for six years, all on a voluntary basis. He studied history at the University of Sheffield from 2017, graduating with a first-class honours degree in 2020 where his dissertation was on the People’s Olympiad in Barcelona in 1936. Whilst at Sheffield, Burke was sports editor and then deputy editor of Forge Press, one of the United Kingdom’s leading student newspapers. Burke spent a summer studying at Waseda University in Tokyo in 2018, and during sixth form travelled to Sierra Leone on an immersion retreat as well as the UN Human Rights Council in Geneva.

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